O'Reilly logo

Implosion by Andy Law

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5

THE

TWO-PERSON

AGENCY

If the chapter that inspired the title of this book was about a creative duo comprised of four elements (and soon we’ll see how), then this chapter is about an agency – the one that produces the sought-after, yearned-for advertising of tomorrow – that cannot survive alone. It takes two. The two entities in question, both of which are dependent upon one another, are the agency (obviously) and the client.

We touched on this earlier when discussing mobile phone companies which could, perhaps, rise above the hoi polloi if they decided to work shoulder to shoulder with an advertising agency. Not merely through creative briefing and asking that all production and coordination efforts be very closely linked to the crucial ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required