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Implosion by Andy Law

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3

PORTRAITS

Portrait of

an EACR

(Evolved Anachronistic

Creative Reactionary)

He’s not so much old as incredibly stale. A few witty (and modern) T-shirts attempt to belie his conservative nature. He has a favourite saying on the centrality of the idea. “An idea is an idea. If it’s good it will work on any platform.” Only he can come up with the idea (the Big Idea, of course, with a capital “B” and “I”. He is The Creative One.

Then someone else will decline the idea (yes, “decline”

he term we use!). He is not an art director because he is still too young (on paper, that is). However, if the right opportunity comes along he soon will be, bringing with him a breath of fresh air in an advertising world increasingly run by incompetent CEOs and ...

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