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Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald J. Baker

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CHAPTER 37

Declaration of Independence

Action January 1, 2001.

The UNANIMOUS DECLARATION of the FOUNDERS of VeraSage Institute of the PROFESSIONS ASSEMBLED,

WHEN in the Course of Economic Evidence, it becomes necessary for one group of Professionals to dissolve the Traditional Bands which have connected them with another, and to assume among the Powers of the Free Market, the separate and equal Station to which the Laws of Economics entitle them, a decent Respect to the Opinions of the Profession requires that they should declare the causes which impel them to the Separation.

We hold these Truths to be self-evident, that all Value is Subjective, the Customer is sole arbiter of the Value which we in the Professions create, and Price determines Costs, not the opposite—That to secure these Truths, Policies and Procedures are instituted among members of the Profession, and that whenever any Policy becomes destructive of these Principles, it is the Right of the Profession to alter or to abolish it, and to institute new Policies, laying its foundation on such Principles as to them shall seem most likely to effect their Professionalism, Dignity, Self-respect, and Happiness. Prudence, indeed, will dictate that Traditions long established should not be changed for light and transient Causes; and accordingly all Experience hath shewn, that the Professions are more disposed to suffer than to right themselves by abolishing the Policies and Procedures to which they are accustomed. But when ...

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