O'Reilly logo

Implementing SugarCRM by Michael J.R. Whitehead

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 8. Linking SugarCRM to Your Customers

Surely the most important goal of any CRM system is to make your customers feel positive about your company, and to make them feel that exciting things are happening at your company such as:

  • That the employees they are in contact with are caring and well informed
  • That new and better information systems are coming into place
  • That your company is keeping them better informed about their orders and shipments, their service issues, and new product and service introductions

When a CRM is limited to interacting with only the employees of a business, it will certainly affect the first item above positively, but not necessarily the other items. To really improve a customer’s perception of your organization, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required