O'Reilly logo

Implementing SugarCRM by Michael J.R. Whitehead

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Customer Service Management

Anyone running a smaller business knows very well that customer interactions are not limited to the sales activities. In fact, there is a good reason for maintaining that you only really get to know a supplier, partner, or customer well, when the chips are down and there is an issue to be dealt with. I know in my own experience that many customers make a point of sticking with the suppliers who have proven that they are caring and efficient when there is a problem to overcome. They are sophisticated enough to understand that there will inevitably be some problems, and that the real issue is how they are handled.

Within SugarCRM, the Cases module keeps track of customer issues. Let’s click on that tab now to see what ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required