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Implementing SugarCRM by Michael J.R. Whitehead

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Marketing Campaigns

So far, we have seen how a CRM like SugarCRM can be useful at managing customer-related information and history, as well as tracking opportunities and a sales pipeline. Now, let’s begin to explore how effective it can be to broaden the scope of a CRM—applying the detailed customer knowledge to tasks other than those within a narrowly defined CRM, and integrating other high‑traffic applications to create an organizational nexus. Let’s start with email marketing.

A particularly powerful and potentially very profitable aspect of a CRM is the ability to conduct email marketing campaigns. At first sight, I suppose we should not be at all surprised at the idea of an email marketing campaign being developed in a CRM. After all, the ...

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