The ball game has changed for the IT industry. Organizations that today don't offer access to their products and services seamlessly through multiple channels, are not just considered outdated but are seriously seeing a decline in their market share. They are being disrupted.
This inflection point, arguably kick-started by the huge popularity of smartphones inevitably making mobile apps the benchmark for user experience, ended up introducing considerable pressure for businesses to modernize their IT landscape and therefore, keep up with the competition (digital giants and startups) and new demands of users in general (customers and employees):
The iPhone
Source: https://commons.wikimedia.org/wiki/File:Steve_Jobs_presents_iPhone.jpg ...
