How to Sell E-Learning

If you want consumers to buy your product, at some point you are going to have to do a sales job. Successful selling is a matter of perseverance and attitude. More important, selling e-learning is a matter of overcoming obstacles.

Overcoming Obstacles

Resistance to e-learning centers around six obstacles. The learner

  1. reports an unfavorable first-time experience

  2. dislikes change

  3. thinks e-learning is not as good as a live workshop

  4. does not like isolation

  5. prefers off-site workshops

  6. resents the added workload.

Senior executives from a variety of industries describe these seven barriers to implementing e-learning:

  1. time employees have available for training

  2. cost versus value

  3. difficulty of measuring results

  4. quality of learning content ...

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