Implementing E-Learning

Chapter 6. Applying Marketing Design

You won’t find marketing design in marketing textbooks or hear it in lecture halls at business schools because marketing is often taught using a more regimented approach. As you have been working through this book, you have been gathering the information you need to come up with a marketing plan that will help you successfully implement e-learning. It is time to think out of the box and be creative to create a plan that works for your organization.