Implementing E-Learning

Your Turn

Using worksheet 5-1 as a guide, summarize your market research findings in two to five pages.

Worksheet 5-1. Your market research findings.

Assemble your market research findings, using this checklist to ensure that you haven’t overlooked anything.

Market Research Topics

□ Your consumers, the learners (attach your target consumer descriptions) □ Consumer behavior (what it takes to win their loyalty) □ Competitors for consumers’ attention □ Sponsors and what they are looking for □ Your brand image □ Organizational goals □ Your industry’s environment □ Macroeconomic environment □ Trends in e-learning technology

After you pull together all the materials, post your findings on your intranet. Distribute copies. Ask people at all levels if ...