About the Authors

Jay Cross has been passionate about harnessing technology to improve adult learning since the 1960s. Fresh out of college, he sold mainframe computers the size of Chevrolet Suburbans. Later, he designed the University of Phoenix’s first business degree program. He took a training startup to national prominence, capturing 80 percent market share and training a million professionals to make sound decisions and sell services.

Jay founded Internet Time Group in early 1998 to help organizations learn by providing hands-on advice on implementing e-learning, developing information architecture, advising management, and accelerating sales. Internet Time Group coaches corporate executives on getting the most from their investments in ...

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