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Implementing Culture Change by Patricia Carr

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Surf the Sea of Change

Preparing for and implementing a culture change within an organization can be a daunting experience. But much like surfing, the end result is worth the effort. How else is surfing akin to facilitating a culture change?

In surfing there's an element of timing—watching the waves, gauging when it's the right time to catch a wave, and knowing when to hold back and wait.

There are beautiful rides and dramatic wipeouts. But afterward, you always see the surfer back on the board, paddling out for another ride. Surfing is a continual process of paddling, watching the water, catching a wave, and riding along, keeping a perfect balance between you, your board, and the wave.

Like surfing, culture change is part art, part science, ...

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