abbreviations 205
accessories 50
achievements 218
acting âas ifâ 9
action (STAR model) 214â15
actioning change 245â8
advertising 100
aftershave/perfume 48
aggression 13, 14, 15
alcohol 145â6
alliteration 171
alternative close 105
analogies 104
antithesis 171
appearance 44â50, 65
Aristotle 96
asking for a pay rise 224
assertiveness 5, 12â17
assessment centres 221
attention-grabbing opening 164â5
attitude 19â21, 47, 63, 68, 209
attractiveness 62, 65
audience
engaging with 167â70
knowing 165â6
auditory preference 85, 86
authenticity 63, 67
authority 100, 102
backtracking 84
bad news 16
Beaver, Diana 82
Beckham, David 131
beliefs
limiting and empowering
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