Chapter 14
Building your
social and
professional
network
‘The most potent people I’ve known
have been the best networkers – they
“know everybody from everywhere”
and have just been out to lunch with
most of them.’
Tom Peters, management guru
A
re you on Facebook? With over 100 million active users, it
is the fastest growing online social network in the world
since its inception in February 2004. What is the attrac-
tion? People can catch up with

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