Impact, 2nd Edition

Chapter 12

Emailing with

impact and

more

‘Those who write clearly have readers,

those who write obscurely have

commentators.’

Albert Camus

T

hey say you can’t judge a book by its cover. But you can

certainly judge someone by their emails – and most of us do.

We hear the ‘you’ve got mail’ ping, open up the message and

within a couple of seconds of reading it we have formed an impres-

sion of the other person.

If the email seems to be ‘all over ...