Impact, 2nd Edition

Chapter 3

Make a

positive first

impression

in seven

seconds

‘You never get a second chance to

make a first impression.’

Anon

S

ome say it is 30 seconds; others say ten, seven or three.

Psychologists Janine Willis and Alexander Todorov found it

can even be a tenth of a second. But let us not get hung up

on exactly how long it is – that doesn’t really matter – what is

important is that you realise how little time you have to make a

positive first impression. ...