13.

DECISION MAKING

Getting information in modern times is easy; the Internet provides us with practically instant access to documents, resources, and people that can answer almost any question and give us whatever information we seek. The real challenge is what to do once we have the information. At the core of behavior change and performance improvement is decision making. Every second of every day, you choose. You decide how long to take a coffee break, what items on your to-do list to prioritize, which job applicant to hire, or which employee to promote. Some decisions are easy; some are complicated with no ideal options. No matter the decision, our minds weigh the pros and cons before deciding. Sometimes it happens instantly: I’ll have ...

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