ASSIGNMENTS/COMMISSIONS
The lines between commercial and fine artwork continue to blur as companies realize the value of capitalizing on an artist’s point of view or style when it aligns with the brand’s marketing. Commercial photography produces imagery that people want to hang on their walls. It’s a real struggle for those photographers who are merely camera operators—those who bring no spark of vision—to compete with the sheer number of other photographers able to do the same thing. For that reason, I believe cultivating your point of view is necessary for commercial success, regardless of whether you consider yourself an artist.
A few residual myths remain that alienate artists from commercial work; the most common is probably the “artist’s ...
Get Imaginarium, 1st Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
