Part Two
ROE2 Research and Insights
Return on Experience × Engagement (ROE2) is an approach that transcends all industries and market segments, applies to companies of all sizes, and extends from business-to-business (B2B) to business-to-consumer (B2C) to B2B2C organizations. In this part of the book, we present quantitative evidence of the impact of ROE2 drawn from research commissioned for this book, plus qualitative insights from executives with firsthand experience with ROE2 within their organizations. The combination of data from tens of thousands of consumers, plus the perspectives of industry leaders, proves that ROE2 is a powerful approach that benefits the marketing organizations that rely on it.
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