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IFP/Los Angeles Independent Filmmaker's Manual, Second Edition, 2nd Edition by Nicole Laloggia, Eden H. Wurmfeld

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10FESTIVALS AND DISTRIBUTION

“… you have to be judicious in showing your film to potential reps and by the same token you have to be even more judicious about how to expose the film to potential buyers …”

—John Sloss, producer’s rep. and attorney

INTRODUCTION

Once your film is complete, preparing a strategy for selling your film is crucial. Considering the best way to give your film exposure in the right area and generating a press kit is the next step.

Preparing a strategy for selling your film is crucial. For most independently made films, the festival circuit is the best way to gain exposure, generate press materials, and make an acquisitions deal with a distributor. These are steps that may be best achieved with the help of others (sales ...

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