PREFACE

Throughout our careers, we’ve received hundreds of inquiries from entrepreneurs, universities, research institutes, and enterprises asking a series of questions. How did you go about launching a company from breakthrough technology or breakthrough business models? What was the methodology you used? How did you get investment? How did you decide whether to take a venture public or accept an acquisition offer?

We wrote this book to answer those questions and more, and to help you create and build your own successful company. This book will lead you from your initial concept of a venture, to your first funding meeting with a top investor, to your decision to go IPO, to maintaining a culture of innovation in your public company. Our experiences ...

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