O'Reilly logo

If You Really Want to Change the World by Norman Winarsky, Henry Kressel

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER THREE

Breakthrough Market Opportunities

Market pain = market opportunity.

Greater pain = greater opportunity.

A WELL-WORN PHRASE AMONG VENTURE CAPITALISTS is that they seek businesses that are “painkillers, not vitamins.” Painkillers are pretty sure to be adopted by the market, and people are willing to pay for them. It’s much harder to predict demand for vitamins. Sometimes venture capitalists express the same point about painkillers and vitamins by saying they are looking for something the customer “has to have” instead of “nice to have.”

Frequently it’s hard to see what a painkiller might be. A cure for AIDS is an obvious painkiller, but a new social network for consumers that allows you to “pin” pictures of your favorite stuff ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required