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If It's Purple, Someone's Gonna Die: The Power of Color in Visual Storytelling by Patti Bellantoni

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PURPLE

THE BEYOND-THE-BODY COLOR

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“In this town, murder’s a form of entertainment.”

—Matron “Mama” Morton

There have been times, particularly in romantic tales and poetry, when purple has been associated with sensuality. I suspect that may be because of the color’s association with imbibing the grape. However, during our more than twenty years of research into the effects of color on behavior, purple was not once associated with sensuality. In fact, there seemed to be no real evidence of purple’s having an effect in the physical realm at all. The color did, however, hold a powerful sway in the realm of the noncorporal, the mystical, and even ...

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