Chapter 2. Management Strategies

In the previous module, you learned how the Internet is transforming the way in which business is done. As information becomes pervasive, markets become global, and integration becomes key to business success and even survival.

The problem, of course, is in the doing. During the dot-com, many businesses thought that they had the magic bullet when it came to effective use of information technology (IT). Of those, many failed because they could not develop an effective strategy for deploying IT in support of business. Many others survived bad technology starts, but because the experience was so painful, they ended up retrenching and reverting to older, more manual processes. These are the businesses that are having ...

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