Part 1
The 3-P Model of Identity
In This Part
Chapter 1: Presentation: The Mirror Image
Chapter 2: Protection: Exposing the Blind Spots
Chapter 3: Preference: The (Un)Conscious Filter of (In)Finite Choice
Chapter 4: Trust: Meeting at the Crossroads of Identity
In this part, we explore how consumers view the construct of identity in a networked-community age. This introspective position considers how one’s image is manifested between online and offline worlds (presentation); how one protects privacy, valuables, and loved ones (protection); and how one navigates the countless options available online (preference). The intersection of these three realms is where consumers offer their most valuable currency in a hyperconnected world—their trust.
