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Identity and Leadership in Virtual Communities

Book Description

The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction. Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves as an essential reference for academicians, researchers, students, and professionals, including bloggers, software designers, and entrepreneurs seeking to build and manage their engagement online.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
  5. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
  6. Preface
    1. NEW TECHNOLOGIES AND NEW COMMUNITIES
    2. SMART BOMBS AND SMART PHONES
    3. THE NEW INTERNET: ART AND COMMERCE COLLIDE
    4. TRANSHUMANIST PLAY
    5. THE NEXT BIG THINGS?
  7. Acknowledgment
  8. Section 1: Identity Formation and Political Potential of Social Media
    1. Chapter 1: Turkish Youth’s (Re)Construction of their Political Identity in Social Media, before “Resistanbul”
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE STUDY
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    2. Chapter 2: Assemblages of Dissent
      1. ABSTRACT
      2. INTRODUCTION
      3. IDENTITY AS AN EMERGENT CAPACTY OF ASSEMBLAGES
      4. THE TRANSNATIONAL MEDIATIZED EVENT OF THE EGYPTIAN REVOLUTION
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    3. Chapter 3: The Emergence of Politicized Collective Identity in Online News Commentaries as a Form of Social Capital
      1. ABSTRACT
      2. INTRODUCTION
      3. METHOD OF ANALYSIS AND RESEARCH QUESTIONS
      4. THEORETICAL FRAMEWORK: SOCIAL CAPITAL AND POLITICIZED COLLECTIVE IDENTITY
      5. LINGUISTIC MANIFESTATIONS OF THE POSTERS’ PCI: DATA ANALYSIS AND DISCUSSION
      6. FURTHER EVIDENCE OF THE POSTERS’ PCI IN THE MESSAGE CONTENT
      7. CONCLUSION AND DIRECTIONS FOR FURTHER RESEARCH
  9. Section 2: Celebrity, Identity, and Social Media
    1. Chapter 4: Constructions of Banksy
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. BANKSY’S “BANKSY”
      5. SOCIAL MEDIA’S “BANKSY”
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
    2. Chapter 5: Virtual World Avatar Branding
      1. ABSTRACT
      2. A NEW LIFE
      3. AVATAR BRANDING: INTRODUCTION
      4. BACKGROUND
      5. FIRST CHOICES: CREATING THE NEW YOU
      6. INITIAL ACTIVITIES
      7. OVERVIEW OF VIRTUAL COMMUNITIES
      8. COMMUNITY PROFILES
      9. AVATAR BRANDING STRATEGY
      10. AVATAR BRANDING CASE STUDIES
      11. CASE STUDY INTERVIEW: JUNIVERS STOCKHOLM
      12. CASE STUDY INTERVIEW: PAMALA CLIFT
      13. CASE STUDY INTERVIEW: J. L. MORIN
      14. CASE STUDY INTERVIEW: NETERA LANDAR
      15. SEXISM AND AVATAR BRANDING
      16. FUTURE RESEARCH DIRECTIONS
      17. CONCLUSION
  10. Section 3: Educators and Digital Media
    1. Chapter 6: Going Digital
      1. ABSTRACT
      2. INTRODUCTION
      3. THE BEGINNER’S TALE
      4. COMING HOME
      5. CONCLUSION
    2. Chapter 7: Moving Mountains
      1. ABSTRACT
      2. INTRODUCTION: (PER)FORMING DISTRIBUTED LEADERSHIP
      3. COLLABORATION AND DISTRIBUTIVE LEADERSHIP
      4. ACTOR-NETWORK THEORY: SPACES, OBJECTS, AND ACTANTS
      5. TRANSFORMATIONS THROUGH VIRTUAL WORLD(S)
      6. MOVING ON: FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION: WHAT WE LEARNED
    3. Chapter 8: Faculty Users on Facebook
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHODOLOGY
      5. CONCLUSION
      6. FUTURE RESEARCH OBJECTIVES
  11. Section 4: Social Values and Ethics in Online Gaming
    1. Chapter 9: Friends and Rivals
      1. ABSTRACT
      2. INTRODUCTION
      3. DRPG GAMES AND ALLEGORICAL GAMESPACE
      4. VIRTUAL COMMUNITIES AND LEADERSHIP IN
      5. FROM CONSOLE TO COMMUNITY: TRANSLATING THE LESSONS OF
    2. Chapter 10: Supporting Visibility and Resilience in Play
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SUPPORTING EQUITY IN PLAY AND LEARNING
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
  12. Section 5: Building and Sustaining Communities Online
    1. Chapter 11: Internet Past Tense
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: OLD TOYS, OLD INTERNET
      4. ABOUT THE SANDBOX AS A COMMUNITY
      5. CONCLUSION
      6. ADVENTURE TEAM IS NEEDED: FUTURE RESEARCH DIRECTIONS
      7. APPENDIX: A SANDBOX GLOSSARY
    2. Chapter 12: Firepups at the Lake
      1. ABSTRACT
      2. INTRODUCTION
      3. PART 1: THE TIES THAT BIND (2005-07)
      4. PART 2: UNTIL THEY DON’T (2007-08 AND THEREAFTER)
      5. DIRECTIONS FOR FURTHER RESEARCH
      6. CONCLUSION
  13. Section 6: Digital Spaces that Influence Socio-Political Discourse
    1. Chapter 13: Digital is Dead
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE COLONIALITY OF THE DIGITAL (DIVIDE)
      5. THE DIGITAL COLONIAL DIFFERENCE
      6. TECHNO-SEDUCTION AT THE DIGITAL COLONIAL DIFFERENCE
      7. FROM ZAPATISMO TO OCCUPY: PROLIFERATIONS OF CONSENSUS AND NETWAR
      8. PERFORMING TECHNO-SEDUCTION
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
    2. Chapter 14: The Spaces Between Us
      1. ABSTRACT
      2. INTRODUCTION
      3. GENDER AND SOCIAL MEDIA
      4. ONLINE CULTURE WARS
      5. GOVERNMENT MONITORING
      6. CONCLUSION
  14. Compilation of References
  15. About the Contributors
  16. Related References