O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Identifying Behaviour Patterns using Machine Learning Techniques

Video Description

Learn to identify behaviour patterns based on the user actions on the web site using ML techniques

About This Video

  • Learn to employ clever ML algorithms to find patterns in user behaviour.
  • Analyze users behaviour on e-commerce site using Machine Learning Techniques.
  • Use Gaussian Mixture Model to find a pattern in time series data.

In Detail

Nowadays web-sites needs to handle huge amount of traffic. We can leverage that fact and capture user interactions with the application. For further analysis. Next, we can analyze users behavior and capture patterns on which we are able to react properly.

In applications that needs to deal with huge amount of traffic it is very hard to detect anomalies. We’ll learn how to apply clustering to find anomalies in web traffic. Next, we can analyze users behaviour and when they tend to do on our application using time series data. We will be using GMM clustering technique to achieve that.

On the e-commerce sites we want to predict when and what user wants to buy in the future. We can use the Hidden markov Model to find transitions between states and find the transition with highest probability.