9.MAKE SURE THE PROBLEM IS THE PROBLEM
Einstein said: “The formation of a problem is often more essential than its solution, which may be merely a matter of mathematics or experimental skills. To raise new questions, new problems, to regard old problems from a new angle, requires creative imagination and makes real advances.”
For years grocers fetched groceries for their customers, and were always asking themselves: “How can I get the groceries faster for my customers?” Then somebody invented the supermarket simply by changing the question to: “How can the customer get the groceries for me?”
Henry Ford, it is said, did the same thing. ...
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