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4.GIVE THEM MORE THAN ONE PROBLEM AT A TIME

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One of the best ways to get an idea is to put your unconscious to work on it.

That’s what creative people in advertising agencies do all the time. If they’re having trouble coming up with, say, ideas for a television commercial on a car and it isn’t due until next week, they shift gears and start working on ideas for a newspaper ad on a restaurant, or a billboard on a beer.

Einstein did the same thing. So did Helmholtz and Bertrand Russell and Carl Sagan and Isaac Asimov and Thomas Wolfe and Rollo May and A. E. Housman and just about everyone else who ever wrote about getting ideas.

So if the ...

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