14.SHARE EXPERIENCES
When people experience something together, they share a common memory, a common insight, a common wisdom. The more of these commonalties they share, the easier it is for them to work together, for they develop a language of common experience, a language they start using when coming up with ideas:
“Remember what George said about thinking out of the box? Maybe we’re in one now. Let’s get out of it.”
“Let’s try reversing the definition.”
“Let’s build a benefit pyramid.”
“Ah, that’s just what Dr. Bronowski was talking about — how we have to look for unexpected likenesses.”
As an ideaist, you must make sure the people ...
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