4.KEEP IT SMALL
I‘ve found that when a company has twenty-five or thirty people, most everybody seems involved with everybody else and helps everybody else. As it grows, people too often tend to pull apart and become strangers.
The founder of St. Luke’s, “The Ad Agency to End All Ad Agencies” — Andy Law — agrees: “We have come to learn,” he writes, “that 35 people is about as big as you can get before you cease to care about the people with whom you directly work.”
Your job as an ideaist is to keep people caring for one another, to keep them together, to maintain that sense of camaraderie that helped fuel the growth in the first place. ...
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