10. HELP THEM ACHIEVE THEIR GOALS
Napoleon, they say, never asked his men to win a battle. That was what he wanted. Instead of victory he promised them food when they were hungry, furloughs when they were homesick, recognition when they were forgotten, rest when they were weary, shelter when they were cold.
In the same way, you should avoid trumpeting corporate goals. “We’ll be one of the biggest agencies in town” may well be what you want. But “You’ll be rich and famous” may well be what they want.
At least once a year, sit down with people and find out what they want. Then work with them on achieving those wants and goals and aspirations. ...
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