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IDEA+OLOGY: The Designer’s Journey: Turning Ideas into Inspired Designs by Stanley Hainsworth

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24 image OZ DESIGN                                 SÃO PAULO, BRAZIL

RONALD KAPAZ

Ronald Kapaz founded Oz Design in São Paulo, Brazil, with Giovanni Vanucchi and Andre Poppovic in 1978. As a senior strategist in corporate identity development, Ronald uses words and views to draw lines of thinking, plans of action, identity concepts, and visions of the world.

I PRACTICE PSYCHOGRAPHIC DESIGN, WHERE WE MAKE THE BRAND TALK ABOUT ITSELF.

I feel there are at least two different kinds of inspirational moments. One happens ...

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