24 
OZ DESIGN SÃO PAULO, BRAZIL
RONALD KAPAZ
Ronald Kapaz founded Oz Design in São Paulo, Brazil, with Giovanni Vanucchi and Andre Poppovic in 1978. As a senior strategist in corporate identity development, Ronald uses words and views to draw lines of thinking, plans of action, identity concepts, and visions of the world.
I PRACTICE PSYCHOGRAPHIC DESIGN, WHERE WE MAKE THE BRAND TALK ABOUT ITSELF.
I feel there are at least two different kinds of inspirational moments. One happens ...
Get Idea-ology now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
