Preface
No idea has had as much effect on the professional and personal lives of the first two authors of this book as idealized design. It has influenced everything we do in our professional lives—for one of us, as a former professor now emeritus, and the other, head of a staff unit at GlaxoSmithKline. In every case described in this volume, one or the other of us, or both, were directly involved.
What is idealized design? The answer is in the Introduction, in which we explain not only what idealized design is but also describe its extraordinary origin as a powerful tool of management.
The cases presented here constitute only a small sample of the cases on which we have had the opportunity to employ idealized design. We have tried to select as ...
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