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Idealized Design: Creating an Organization’s Future by Herbert J. Addison, Jason Magidson, Russell L. Ackoff

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Chapter 13. Energetics (Business Enterprise)

This is the complete idealized design of a business enterprise, Energetics, described in Chapter 4, “Business Enterprises.”. It provides a detailed design that should be of interest and value to anyone who is considering undertaking an idealized design of an entire business organization.

Introduction

Energetics is a company that produces, distributes, and markets natural gas. In April 1999, Energetics’ total enterprise value was $39 million. At the end of 2003, it was $210 million. Its market capitalization in 1999 (adjusted for a reverse stock split) was $17 million. At the end of 2003, it was $165 million. This improvement was due in part to its planning activity, including its idealized design.

The ...

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