Idealized Design: Creating an Organization’s Future

Chapter 10. The Urban Challenge: An Urban Car A Redesign of Paris and Beyond

	“The private motorcar [is] a method that happens to be, on the basis of the number of people it transports, by far the most wasteful of urban space.”
	--Lewis Mumford

So far in this book, we have focused on applying idealized design to businesses and other related organizations. We are convinced, however, that idealized design can be a powerful tool in responding to many of the major challenges facing the world today. In this part, we apply idealized design to some of these challenges.

In this first chapter of Part III, we show how idealized design can be applied to the perennial challenge of cities and large urban areas. The first example is an automobile design specifically ...