Chapter 7: Maintaining Your App and Going the Distance
“Success is not final, failure is not fatal: it is the courage to continue that counts.”
While most developers would agree that the first sales are the hardest, staying in the game is actually the bigger challenge. The truth is that most apps lose 76 percent of their customers after the first three months of use (Entrepreneur Magazine, August 2012). That's over three-quarters of your hard work deleted from devices. Poof! No matter what your pricing model is for your app, revenue streams dry up pretty quickly. To go the distance you need to not only keep improving your app but also focus on the larger picture. The longer you're around, the more your customers and onlookers can say good things about you, spreading word-of-mouth and increasing profits. So rather than thinking of achieving your goal as the finish line, see it as the launching pad for achieving more.
This chapter helps you prioritize your workload so you can keep growing your app and your audience slowly over time. It shares ways to research new features before investing in them. You learn how to expand your app to new markets as well as other smart devices. The chapter steps you through the process of updating your app and explains when it might be best to create an entirely new one. Lastly, it reveals the one biggest secret to long-term ...