Chapter 6: Promoting Your App and Making a Profit
“Try not to become a man of success. Rather become a man of value.”
With the number of apps available on iTunes rapidly approaching the gazillion mark, a common misconception is that you need massive PR and a huge marketing budget to have a hit. So let's get one thing clear, especially if you're just joining us now; the secret to getting noticed is kicking off your marketing campaign as soon as you decide to create an app, not once it's live on iTunes. Also, marketing isn't hustling, exaggerating, or tricking people into buying your app. It's sharing stories and engaging your audience.
This chapter reveals the ingredients of a compelling story and teaches you how to leverage the power of the social networks. It shares tried-and-true marketing tactics, laying the groundwork so you can pioneer your own marketing trail without breaking the bank. Rather than throwing away money on advertising and PR, you'll learn how to make your audience come to you because they want to hear what you have to say. It shares a formula for creating hype and shows you how to listen to your fans. Lastly, it walks through creating websites, handling email campaigns, and successfully pricing your app to sell.
The Art of Attracting Attention ...