Chapter 5: Raising the Curtains and Going Live
“Don't compare yourself with anyone in this world...if you do so, you are insulting yourself.”
Your app is gorgeous. Your friends all love it. Your mom said she'd buy ten copies (bless her, if she only knew). Then come launch day, all you hear are crickets. Houston, we have a problem. That's because most developers follow the same cookie-cutter launch as the thousand developers before them, and it's predictable and dull. Or worse, they simply put their app out there and say, “Here you go.” The competition on the app market is fierce and growing everyday, so you need a thunderous launch that gets heard. To do this you have to step up your game and step out of your comfort zone.
This chapter maps out a precise plan for everything you need to do in the weeks leading up to your launch. It unravels all the technical hurdles of submitting your app and reveals the secrets behind a launch that catches the media's (and Apple's) attention and gets your app off to a great start climbing the charts. You can't slow down now and put your feet up in the last stretch. Doing that could ruin everything. In fact, the real fun is just about to start.
The Ultimate App Submission Cheat Sheet
“Submitting your app” and “going live” may sound like the same thing, but they're as different as giraffes and goldfish. First you need to submit ...