Chapter 2: Shaping Ideas into Apps People Want
“A mind that is stretched to a new idea never returns to its original dimension.”
—Oliver Wendell Holmes, Sr.
Ask anyone who successfully landed their app in the top of the charts, and they'll typically tell you the same thing. Some may credit their design while others may say their marketing plan worked. But you know what most of them will agree is the biggest factor? A clever idea. The crazy thing is that most developers spend more time working on their backswing than they do on their app idea.
There are key ingredients that go into turning ideas inspired by your passions into apps that go viral. This chapter unveils methods to mold your idea into an elegant solution that your customers want. You'll explore ways to test your idea and make it even better, shifting it from an uncertain notion into a decidedly confident plan. It will help you select the best device for your app and nail your marketing kickoff. You'll start by discovering how to recognize your audience so you can connect with them, get them fired up about your app, and become their superhero.
Your Target Audience: Finding Your Tribe
Pinpointing a target audience often trips up developers, who find it irresistible to be all things for everyone. But the truth is that ...