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Idea to Invention by Patricia Nolan-Brown

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Building the Right Online Platform

Social Media Tricks and Tools to Make Your Product Flourish

Only connect.

—E.M. FORSTER

It just amazes me that we can sit at our computers (or pick up our tablets or smartphones or some other personal device) in our own little homes or offices—or anywhere!—and be instantly connected to millions of people. What a wonder! And the wave of potential for marketing products using online social media hasn't even begun to crest. By the time you read this, there will be a new app or network or two to help you beef up the buzz for your brainchild. But for now, think of the numbered sections in this chapter as the basic ...

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