Factory in the Kitchen (or Not)
Alice came to a fork in the road. “Which road do I take?” she asked.
“Where do you want to go?” responded the Cheshire Cat.
“I don't know,” Alice answered.
“Then,” said the Cat, “it doesn't matter.”
This chapter is about an important question that every inventor needs to answer (unless you want to sell your idea outright for a lump sum): Do I try to find a licensee to make and sell my product for royalties, or do I do it myself? To make sure you don't end up like Alice in Wonderland, it helps to know where you want to go—but when it comes to the licensing versus building a business ...