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Idea to Invention by Patricia Nolan-Brown

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Pitch It (Step Four)

Make ’Em Want It Bad

Do you want to know who you are? Don't ask. Act! Action will delineate and define you.

—THOMAS JEFFERSON

“Pitching” is the insider term for presenting your product idea to people who could conceivably buy it. And it's tremendously important. Why? Because no matter how marvelous your product idea is, if nobody knows it exists, it won't go anywhere. It always grieves me to think of all the great little gizmos lying around gathering dust because their inventor didn't pitch them properly—and so the public isn't aware they exist. One thing for sure: your brainchild deserves better than this! Languishing in ...

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