Chapter 5
Real-World Challenges
Applying Ideation Techniques and Innovation Processes
The preceding chapters have explored a range of mind-sets, thinking strategies, creative techniques, and idea development methodologies, all of which can be used to address a wide variety of innovation challenges. As we get into the practical application of different ideation and innovation techniques, the question arises whether some techniques are better than others for addressing specific kinds of business challenges. The simple answer is yes.
The first half of this chapter shows how to match and customize specific techniques to generate ideas for specific kinds of business challenges. I have included four expected classes of creative business challenges: ...
