Chapter 1

A Map of the Creative Mind

Embracing Seven Creative Thinking Mind-Sets

Are there certain mind-sets that help both individuals and teams to create more and better breakthrough ideas? And do some creative mind-sets work better than others for solving different kinds of creative challenges?

Yes.

This chapter identifies these creative mind-sets and explores how you can apply them to inspire your own creativity as well as the creativity of those with whom you work.

The Seven Creative Mind-Sets

I've identified seven creative mind-sets, although unlike the typical list of things, they do not fall easily into neat and discrete categories. Indeed most of these mind-sets are anything but discrete. The inherent messiness of the creative process ...

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