About the Author

Bryan W. Mattimore is cofounder of the Growth Engine Company, a thirteen-year-old innovation agency based in Norwalk, Connecticut. Prior to cofounding Growth Engine, he was president of the Mattimore Group, a twenty-year-old ideation facilitation and creativity consulting company.

He has facilitated over a thousand brainstorming sessions, moderated over five hundred creative focus groups and consumer ethnographies, and managed over two hundred innovation projects, leading to over $3 billion in new sales for a wide variety of Fortune 500 clients, including Kraft, Unilever, Ford, AT&T, L'Oréal, Johnson and Johnson, BNY Mellon, LVMH, Merck, Pepsi, Honeywell, and Time Warner. A cum laude graduate of Dartmouth College, where he majored ...

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