Idea-ology

INTRODUCTION

BY LOOKING TO THE WORLD OF PERSONAL EXPERIENCES AND DRAWING FROM INSPIRATIONS THAT ARE UNIQUE TO US, WE HAVE AN INSPIRATION POOL THAT NO ONE ELSE CAN REPLICATE.

Writing a book is a long, hard slog, but the rewards are many. Being able to reconnect with the many amazing designers I have met over the years is the main reward. To hear them passionately describe their own creative journeys has inspired me anew.

I have been lucky enough in my career to work with hundreds of designers from all over the world. They all share one thing in common: the desire to do something cool, original, and memorable. But over the past few years, I’ve increasingly noticed that the well that many designers go to for original ideas comprises annuals, magazines, ...