Idea Agent

THE VALUE OF TIME

A third important element of culture is time, or, rather, the value that is given to time as a tool for exploration and discussion. The value placed on time is a core element that so clearly defines the very nature of a culture that it can be sensed when you are part of a group. Time that is chopped up into bits and segments is experienced as feverish activity and confusion, and it is not productive time. But most significantly, it has a harsh impact on the creative process. Have you ever tried to force the flow of creative juices, whether in writing or in designing with blocks and colors or in thinking of a new life-saving surgical procedure into the forty-five minutes between meetings? Or to work around the clock to deliver ...