PASSION 3
Live Values That Liberate Creativity
YOUR VALUES DEFINE the culture of your organization and must be lived—reflected in every action—not simply framed and posted as examples or imposed as rules. Rather, they need to be defined and discussed first, accepted by all, modeled at all times by the leader, and insisted on without exception. This insistence is what positions values as the foundation of the culture of a group, and their reflection in every act or choice of every member of the group is what cements that culture. This is, of course, of paramount importance for you as a leader, as everything you do is an example: people in your group look at everything you do and take cues from every one of your gestures. Therefore, to be effective ...
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