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Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Berns

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EIGHT

When Iconoclast Becomes Icon

Every idea is an incitement.

—Oliver Wendell Holmes Jr., 1925

WHETHER NATURALLY BORN OR MADE, iconoclasts pride themselves on their nonconformity and ability to see things differently than other people. Some, however, go beyond mere iconoclasm. Through either luck or hard work, a select few go on to make the transition from iconoclast to icon. They, or their ideas, become objects of worship. Although it is not a strict requirement for success, the transformation from an outsider with crazy ideas to an object of worship is a lesson in how to get ideas that are initially strange to most people accepted by the masses.

Arthur Jones and the Nautilus Machine

In chapter 6, the example of Arnold Schwarzenegger becoming ...

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